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"The West Australian" featured Pace marketing professor Dr Larry Chiagouris in "Merchandise the crowning glory of HBO’s Game of Thrones phenomenon"
...Just how much money is being made? No one really knows except HBO. And the number’s hard to estimate, for a reason.
“HBO wants to get as high a licensing fee as possible. It will not want the companies that license Game of Thrones to know what deals HBO is striking so that those companies seek to obtain a lower fee,” Dr Larry Chiagouris, professor of marketing at Pace University, said.
His broad guess of how much HBO is bringing in: “It’s a lot!”
Read the full article.
