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"The Times Telegram" featured Lubin Professor Dr. Larry Chiagouris in "'Thrones' is ending, but will live on in merchandise"
"The Times Telegram" featured Lubin Professor Dr. Larry Chiagouris in "'Thrones' is ending, but will live on in merchandise"
“HBO wants to get as high a licensing fee as possible. It will not want the companies that license ‘Game of Thrones’ to know what deals HBO is striking so that those companies seek to obtain a lower fee,” wrote Dr. Larry Chiagouris, professor of marketing at Pace University, in an email to the Associated Press.
His broad guess of how much HBO is bringing in: “It’s a lot!”"
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