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"The Times Telegram" featured Lubin Professor Dr. Larry Chiagouris in "'Thrones' is ending, but will live on in merchandise"
“HBO wants to get as high a licensing fee as possible. It will not want the companies that license ‘Game of Thrones’ to know what deals HBO is striking so that those companies seek to obtain a lower fee,” wrote Dr. Larry Chiagouris, professor of marketing at Pace University, in an email to the Associated Press.
His broad guess of how much HBO is bringing in: “It’s a lot!”"
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